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guess jeans

Since 1981, Guess has grown into an iconic, global lifestyle brand.  Expanding its retail store locations into the high profile, $500 million dollar expansion of the Melbourne Crown Entertainment Complex and Casino was a natural fit for the fashion brand. The Guess retail store opened its doors to this sophisticated complex, seeking to maintain its strong image, offering casual to elegant style. The Artech Perlato’s European elegance, soft textural appeal and durable performance were confidently specified to uphold and express the sensual Guess brand.

Products Supplied

Artech, Perlato, 600mm x 600mm


Product Description

Artech is an innovative collection for elegant, modern residential and commercial interiors. Its extraordinary luminescence allows for the creation of high-tech surfaces very similar to metal, but with added benefits of durability, low porosity and maintenance. Indicative of its minimal environmental impact, his full bodied porcelain tile collection holds EU Ecolabel certification. Available in multiple unrectified formats and colours, the Artech collection can elegantly transform your space.

Scope

Since 1981, Guess has grown into an iconic, global lifestyle brand.  Beginning as an American denim line with European influences, Guess now has a complete range of apparel and accessories that embody the youthful, flirtatious and adventurous lifestyle of the brand. This leading fashion brand has stores in over 80 countries, all of which deliver on its commitment to quality and brand integrity.

The high profile, $500 million dollar expansion of the Melbourne Crown Entertainment Complex and Casino included the addition of select retail stores, restaurants and a premium hotel. The Guess retail store opened its doors to this new development, seeking to maintain its strong image, offering casual to elegant style. The Artech Perlato’s European elegance, soft textural appeal and durable performance were specified to uphold and express the Guess brand.

Results

The Artech Perlato grounds this retail location in warmth and texture, as an expression of the sultry fashion brand. As flooring, it is not only modern and chic, its EU Ecolabel certification, low maintenance and hard wearing surface have upheld the integrity of the Guess brand and kept the store’s style from fading.