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UNITED COLORS OF BENETTON

Located in the hub of the CBD, inside the Melbourne Central Shopping Centre, this Benetton store captured the concept of the cutting edge, globally-inspired, lifestyle brand. A Melbourne neutral palette was desired for the retail store, with Benetton’s boldly colored clothing as the feature. The environmentally mindful, Eko Logic was used to delineate zones with a subtle pattern and a cozy texture in keeping with the overall, approachable vision for the brand.

Products Supplied

Eko Logic Grigio, 300mm x 600mm


Product Description

Eko Logic represents the perfect fusion of avant-garde technology with elements that exude a flavour of the past. Eko Logic was inspired by markings of the passage of time, characterized by shadowing and ceramic oxidation, as observed on an old terracotta amphora.

 

This is a collection with bold, almost tactile finishes, soft colours and warm hues: it instantly evokes a sense of well-being and a temporal comparison between the elements and forces of nature. This fully vitrified porcelain tile is available in two formats (300mm x 600mm and 450mm x450xx) in three colours (Bianco, Grigio and Nocciola) and two finishes, including an anti slip finish. As a result, the Eko Logic series is a versatile solution for interior and exterior walling and flooring applications in residential and commercial projects.

Scope

United Colors of Beneton is an international brand with a global vision of style, known for capturing expressions of the current moment. Established in over 120 countries worldwide, this high quality apparel store mixes style, character and passion, with a commitment to high quality fabrics that have low environmental impact.

 

Located in the hub of the CBD, inside the Melbourne Central Shopping Centre, this Benetton store captured the concept of the cutting edge, globally-inspired, lifestyle brand. A Melbourne neutral palette was desired for the retail store, with Benetton’s boldly colored clothing as the feature. The environmentally mindful, Eko Logic was used to delineate zones with a subtle pattern and a cozy texture in keeping with the overall, approachable vision for the brand.

Results

The Eko Logic Grigio was ideal as the textured, feature flooring in this globally recognized, future-looking brand. The EU Ecolabel certified product has a low environmental impact and a dependable durability in keeping with the philosophy of Beneton. Its neutral blend of colors and textures created a comfortable and inviting retail experience for this United Colors of Beneton store.